About Me

Hi, my name is Jana Müller

Sometimes stepping into a new market feels like walking through dense fog. I know this from my own experience: when I founded Müller & Markets, bureaucracy, countless decisions, and many small uncertainties were waiting at every turn.

Who am I and What can I help you with?

Colleagues discussing data and strategy in an office meeting.

I’m Jana Müller – consultant, founder, and sole contact at Müller & Markets. I’ve experienced firsthand how reassuring it is to have someone by your side who provides structured, practical, and honest support. That’s exactly the feeling I want to give my clients: security, clarity, and a partner who truly rolls up their sleeves.

What motivates me

For me, every expansion is a story – a combination of strategy, heart, and concrete steps. I love discovering the opportunities a market offers, developing the right strategy, and guiding its implementation step by step. The moment when uncertainty turns into clarity and an idea becomes a success is what drives me.

My Home

The North is more than a location to me. From Hamburg to Aalborg, I’m inspired by the fresh air, the waterfront, the calm, and the sense of hygge. I bring this calm, composure, and authenticity into every project, so that expansion feels not like stress, but like opportunity, clarity, and joy.